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Kevin Abergel
May 2, 20221 min read
Whattheythink.com: Why Amplify? An Exciting New Show Taking Place in Minneapolis in June!
Published on May 2, 2022 Senior Editor Cary Sherburne speaks with Jeff Peterson, Executive Director, Foil & Specialty Effects Association...
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Joanne Gore
May 2, 20224 min read
How Customer Experience Expectations are impacting your business
Study after study supports the fact that consumers will pay more for a better customer experience and are 4x more likely to jump to the...
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Joanne Gore
Apr 27, 20223 min read
Why EVERYONE Is Talking About the Brand Experience
Why EVERYONE is talking about the Brand Experience 2021 proved to be a game-changer for every industry – notably, print. The pandemic...
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Kevin Abergel
Feb 14, 20223 min read
Importance of Physical Touchpoints in a Digital Retail Ecosystem
In a world obsessed with technology, high-speed internet, and fancy apps it's easy to forget about the simple power of touch. In fact,...
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Kevin Abergel
Feb 8, 20222 min read
Why Touch is Important in Marketing: The Science Behind Human Interaction
Do you ever feel like there’s something missing from your life? Maybe it’s a sense of touch. You know, that thing we take for granted...
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Kevin Abergel
Jan 3, 20223 min read
Video: The TOP 5 Hottest Verticals for Digital Embellishment in 2022
You've probably heard of the term 'vertical market' but you might not know exactly what that means. In terms of digital embellishment, a...
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Kevin Abergel
Sep 9, 20212 min read
Why Printer's Shouldn't Publicize Their Dazzling New Equipment List
This is probably striking you as counter-intuitive, and to be honest, writing it down feels about as counter-intuitive as you can get....
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Kevin Abergel
Jun 30, 20213 min read
Harness the Power of Touch!
Contributor: Kevin Abergel What is the first primal reaction you observe when you show someone tactile output that has been digitally...
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