Press Release: Taktiful and WhatTheyThink Unveil the 2025 Digital Embellishment Study to Empower the Printing Industry

New Study Expands to Include Inkjet Technologies, Delivering Strategic Data for Industry Growth.

Melbourne, FL., November 13th, 2024- Taktiful, the digital print embellishment experts, and WhatTheyThink, the premier source for print industry research and insights, are excited to launch the 2025 Digital Embellishment Study. This comprehensive research initiative is a follow-up to last year’s groundbreaking Specialty Toner and Ink Study, which drew over 150 responses and earned widespread industry acclaim.

Take the survey: https://www.surveymonkey.com/r/Taktiful25

This year’s study is designed to track significant developments from 2023 to 2024, while expanding to include inkjet-based embellishment technologies, a critical component in today’s rapidly evolving print landscape. By participating in the study, digital embellishment users will gain access to exclusive, in-depth data, free of charge, to inform strategic business decisions.

Kevin Abergel, President of Taktiful, emphasized the value of the study: “The insights gathered will be instrumental in guiding our industry forward, highlighting shifts in demand and technology adoption. Our commitment is to equip professionals with actionable intelligence to better navigate these advancements.”

The survey, which takes just 10 minutes to complete, will culminate in a detailed report to be unveiled in June at the Amplify 2025 print embellishment event. The findings aim to offer clarity and strategic foresight in the digital embellishment sector, benefiting suppliers, manufacturers, and service providers.

Richard Romano, Managing Editor at WhatTheyThink, shared his thoughts on the collaboration: “Standardization and understanding market trends are key to driving innovation. By expanding our research scope to include inkjet embellishments, we are addressing a critical need for comprehensive, data-driven insights that print professionals can leverage for growth.”

Participants will have a unique opportunity to contribute to shaping the future of digital embellishment, with the added benefit of gaining early access to crucial industry insights.

Join the conversation and be a part of this transformative research. To take the survey and make your voice heard, visit https://www.surveymonkey.com/r/Taktiful25.

What Others are Saying

Kelly Leahy of Xerox

“The 2025 Digital Embellishment Study will yield results highlighting the growth potential within the specialty embellishment print market. By offering clients valuable insights into the most popular specialty colors, top applications, and innovative ideas for maximizing profits, we empower them to unlock new opportunities and drive success”

Sean Roberts of Konica Minolta

"Digital Embellishment is not about additional colors or textures— it's about maximizing value. Differentiating amongst a sea of lookalikes, drawing in your audience, and capturing mind share— it’s about the future of print.  The 2025 Digital Embellishment Survey serves a critical framework to report on the trends, needs, and paths to widespread adoption. We need the entire user community to contribute to this survey and help shape the future of the print industry.”

Mark Geeves of Color Logic

“The 2025 Digital Embellishment Study offers printers a unique chance to stay ahead of trends in specialty inks like metallics and fluorescents. By participating, you'll gain valuable insights into emerging technologies and help shape the future of digital printing, ensuring your business remains competitive and at the forefront of innovation."

Alvaro Mantilla of HP Indigo

“PSPs who grow the most are those who innovate.   There is a great growth opportunity for PSPs if they offer digital print embellishments, using special inks is the fastest, easiest, and cheapest way for a PSP to get in the world of Digital Print Embellishment.”

Mark Pomerantz of Xeikon

“The 2025 Digital Embellishment Study is a powerful resource for print service providers looking to navigate and leverage the latest advancements in digital print embellishment. This year’s study provides PSPs with strategic insights that are essential for fostering growth while adapting to new market demands.”

About Taktiful

Taktiful Software Solutions was founded by veteran print industry experts with decades of experience in digital embellishment. The company is passionate about evangelizing digital print embellishments and develops innovative solutions that tackle the unique challenges of the print embellishment sector. By enhancing efficiency, fostering creativity, and boosting profitability for its clients, Taktiful aims to become the leading software provider in this space. Committed to innovation, quality, and customer success, Taktiful is dedicated to shaping the future of digital print embellishment.

About WhatTheyThink

WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and the WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow. Visit whattheythink.com.