The 2023 Specialty Ink and Toner Study

Welcome to the 2023 Taktiful/WhatTheyThink Specialty Ink and Toner Study, the first of its kind to take a close look at users of specialty inks and toners who use these capabilities to add special colors, effects, and textures to printed materials. The aim of this study is to understand who is using them, how often they are using them, what customer interest in them has been, and the extent to which they represent a profit center, either presently or potentially. We also ask about the challenges of implementing these capabilities, including design and production. Ultimately, we want to know where the bottlenecks are in achieving success with these capabilities.